Marketing with financial instinct.
Alifah Azhar Nurhazmi · Performance Marketer & Meta Ads Specialist
Former commercial banker. Now turning disciplined investment thinking into sharper Meta campaigns, stronger creative tests, and reporting clients can act on.
Creative growth
Commercial Background
Experience with cash flow and commercial credit analysis informs a disciplined approach to marketing.
Best Achievement Officer
Awarded Top 3 Account Officer nationwide at Bank BRISyariah 2020 out of hundreds of peers.
Multi-Niche Campaigns
End-to-end Meta Ads across F&B dining, aesthetic medical clinics, and vocational education.
Looker Studio Transparency
Automated weekly & monthly client reporting with real-time ROAS, CPA, and CTR transparency.
Where Financial Discipline Meets Creative Growth
Why work with a digital marketer who started in commercial banking? Because I look at your ad account through the lens of a profit-and-loss statement.
The Story
Mom, Banker, Digital Marketer ✨
After graduating from Bogor Agricultural University (IPB), I began my professional journey in commercial banking at PT Bank Syariah Indonesia Tbk (Bank BRISyariah) and BNI Life. That experience instilled in me a deep respect for cash flow and measurable returns.
As marketing shifted fundamentally into digital channels, I saw the immense power of paid customer acquisition. I graduated from the comprehensive RevoU Full Stack Digital Marketing program to combine my financial analytical foundation with Meta Ads strategy.
As a proud stay-at-home mom and forever learner, I bring empathy, obsessive attention to detail, and a relentless commitment to helping brands thrive.
Commercial Financial Acumen
Having managed commercial balance sheets and cash flows in banking, I treat ad spend as an investment that must produce clear EBITDA and ROAS, not just vanity impressions.
Full-Funnel Meta Ads Precision
End-to-end Facebook & Instagram campaigns, custom audiences, Lookalike segmentation, Campaign Budget Optimization (CBO), and meticulous A/B creative testing.
100% Data Studio Transparency
No guessing or hidden numbers. Every client receives structured Looker Studio reports tracking cost-per-click, cost-per-acquisition, and revenue contribution weekly.
Creative Content Strategy
High-converting ad copy, visual design direction for Instagram & Facebook feeds, promo angles, and engaging hooks crafted to resonate with Indonesian consumer psychographics.
Featured case studies
Bonsai SushiEnd-to-End Meta Ads & Instagram Creative Strategy
F&B & Restaurant Growth
Kowara Eatery GroupPerformance Marketing & Looker Studio Attribution
F&B & Restaurant Growth
Indental Clinic SurabayaHigh-Intent Dental Care & Beauty Paid Acquisition
Healthcare & Aesthetics
Bali WISE Non-ProfitSocial Media Advertising Vocational Curriculum
Non-Profit & Vocational Education
Who is Alifah Azhar Nurhazmi?
Alifah Azhar Nurhazmi is a performance marketer and Meta Ads specialist based in Bekasi, Indonesia. Alifah spent about four years in commercial banking at Bank BRISyariah and BNI Life before moving into digital marketing through the RevoU Full Stack Digital Marketing program.
What services does Alifah offer?
Meta (Facebook & Instagram) Ads campaign setup and management, audience architecture, A/B creative and hook testing, Instagram content planning, and Looker Studio reporting dashboards that track ROAS, CPA and CTR.
Which industries has Alifah worked with?
F&B and restaurants (Bonsai Sushi, Kowara Eatery Group), healthcare and aesthetics (Indental Clinic Surabaya), and non-profit vocational education (Bali WISE).
How does a banking background help with paid ads?
Years of reviewing cash flow and credit reports mean ad spend is treated as an investment: budgets are tied to cost per acquisition and return on ad spend, and results are reported in plain business terms rather than vanity metrics.
Is Alifah available for new projects?
Yes. Alifah is open to Meta Ads consulting, contract performance-marketing roles and paid acquisition projects, working remotely from Bekasi, West Java. The fastest way to get in touch is WhatsApp (+62 812 5948 8390) or email (alifahazhar@gmail.com).
Have a campaign in mind?
Meta Ads setup, creative testing, or reporting you can act on. Let’s talk about your goals.